01

Start with disqualifying facts

Identify facts that make the opportunity structurally incompatible with policy, licensing, banking partners or product scope.

02

Separate risk from reward

A high-risk, strategically important prospect may justify early specialist review. A low-value opportunity with the same expected review effort may not.

  • Expected revenue and strategic value
  • Probability of policy exception
  • Estimated compliance and implementation effort
03

Define three clear score bands

Use clear red, yellow and green outcomes, each supported by a reason. Avoid ambiguous scores that leave the rep to interpret policy alone.